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eCommerce

How Do I Write Product Descriptions That Actually Sell?

As a digital content studio, we've worked with some of the world's most beloved brands and Fortune 100 retailers to write product copy at scale — 1M+ SKUs/year. We've taken our learnings to share with you on how to write a product description that sells.

Chris ReidNovember 22, 202113 min read
eCommerce

What Is a DNVB (Digitally Native Vertical Brand)?

You may have heard the term "Digitally Native Vertical Brand" before and wondered what exactly is a DNVB? Learn how digitally native vertical brands are capturing market share in the busy digital commerce world... and it starts with content.

chrisNovember 17, 20213 min read
eCommerce

3 Winning DTC Product Description Examples and Tips to Inform and Persuade Your Customers

As a DTC brand, your product descriptions not only help your customers in their buying journey, but they represent your brand to the world. In this article, we've shared with you some winning DTC product description examples and tips to help you tell your product stories!

chrisNovember 17, 20218 min read
eCommerce

4 Important Things to Remember When Writing Product Descriptions

Writing product descriptions doesn't have to be hard. If you follow these four must-haves in your product copy—you'll convert more customers and create more loyal followers.

Chris ReidFebruary 27, 20215 min read

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